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RUN DMC's 'It's Like That' Gets a LEGO Remix in New ‘She Built That’ Campaign via Our LEGO Agency
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RUN DMC’s ‘It’s Like That’ gets a LEGO remix in new ‘She Built That’ campaign via Our LEGO Agency
The LEGO Group has launched a new campaign ‘She Built That’ via Our LEGO Agency. Together with a Global Girls Crew, LEGO has re-imagined RUN DMC’s trailblazing hip hop track “It’s Like That” into a vibrant celebration of girls’ creativity. In a world where “building” is still seen through a gendered lens, the re-envisioned anthem, first launched in 1983 by RUN DMC constructs a new narrative. Titled “She Built That,” the updated lyrics and musi…
RUN DMC's 'It's Like That' gets a LEGO remix in new ‘She Built That’ campaign via Our LEGO Agency
The LEGO Group has launched a new campaign 'She Built That' via Our LEGO Agency. Together with a Global Girls Crew, LEGO has re-imagined RUN DMC’s trailblazing hip hop track “It’s Like That” into a vibrant celebration of girls’ creativity. In a world where “building” is still seen through a ge
In mid-April 2025, the latest LEGO factory began operating in Vietnam. The bricks, parts and minifigures produced there are mainly intended for the markets in Australia, Japan, South Korea, India and Vietnam. For collectors of exclusive LEGO sets, it should be interesting to note that the opening of the LEGO factory for the VIPs [...]
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