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Lazio lands Polymarket as shirt sponsor until 2028
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5 Articles
The Italian football club of the SS Lazio comes to formalize Polymarket as the new main jersey sponsor. This multi-year agreement is valued at more than 22 million dollars. Indeed, the logo of the [...]
Will Lazio’s Polymarket Deal Change Predictions’ Outreach?
Italian soccer club Lazio and Polymarket agreed to a $22 million sponsorship deal. The move pushes Polymarket and their prediction market to Italy/Europe, but these markets consider predictions the same as betting operators. Sports betting advertisement is illegal in Italy and soccer clubs are banned from agreeing to shirt sponsorship agreements with gambling companies, but Lazio believes their deal is legal. ROME – After three years without a s…
Lazio has finally found its main sponsor after months without a brand on its jersey: Polymarket, which already appeared in the victory against Napoli at the Stadio Maradona. This is a significant agreement, both financially and strategically, which also redraws the sponsorship revenue map in Serie A. Lazio-Polymarket Agreement: Figures and Duration The agreement between Lazio and Polymarket is for two years, with the possibility of extension thr…
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