How Domain's ad Policy Change Was a Big Win for REA Group

Lachlan Murdoch’s REA going insane with Domain brain

The digital real estate giant’s internal surveying came across as a bludgeon to the head.

How Domain's ad policy change was a big win for REA Group

REA’s business model got a shot in the arm last year when its key competitor Domain stopped running third-party ads.Under a policy introduced by new owner Costar, Domain claimed it was setting a new standard as the only major property marketplace to remove third-party, non-property advertising from its platforms. In its own words, Domain would […]