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La Crosse Schools superintendent on new branding campaign
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La Crosse Schools superintendent on new branding campaign
A new logo, new motto and new name — La Crosse Public Schools, “Grow here, Go Anywhere,” was unveiled this week. The new logo features the bluffs and three rivers, topped off by what looks to be a graduation cap or mortarboard. The La Crosse School Board adopted the new branding unanimously, after a few months of study and planning. School superintendent Dr. Aaron Engel is confident that the new promotional tools will be unifying. “We’re very e…
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