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Kwai turns its Terms and Conditions into music in a project by BETC HAVAS in partnership with KondZilla – Marketing Communication News
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Kwai turns its Terms and Conditions into music in a project by BETC HAVAS in partnership with KondZilla – Marketing Communication News
‘Legal Tracks’ transforms sections of the legal document into a playlist, giving new meaning to the platform’s terms of use Terms and Conditions are, for most users, synonymous with long, technical texts that rarely get read. In fact, a Deloitte* study found that 97% of users worldwide don’t read the rules of the platforms they use. But Kwai set out to change that. ‘Legal Tracks’ transforms the app’s terms of use into original songs — including
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