Krispy Kreme jumps aboard Ark for advertising rethink - DecisionMarketing

Krispy Kreme jumps aboard Ark for advertising rethink - DecisionMarketing

Krispy Kreme is overhauling its marketing and advertising as the doughnut giant seeks to the navigate the new junk food rules – dubbed the Less Healthy Food (LHF) legislation – which introduce a strict, near-total ban on paid online advertising and a 9pm watershed for TV ads for foods high in fat, salt, and sugar (HFSS).  While most major advertisers, broadcasters and online platforms voluntarily started adhering to the legislation in October, i…