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Kraft Mac & Cheese Is Bringing Its Cheesy Flavor to Ramen. Here’s What to Know.
The new line enters a $2.7 billion ramen category as Kraft Heinz expands beyond mac and cheese with bowls that cook in 3 1/2 minutes.
- Kraft Mac is launching Cheesy Ramen, marking the brand's first expansion into a new category in two decades, with chicken, spicy, and pork flavors arriving in April 2027.
- Seeking to tap into the ramen category, Kraft Heinz is entering the $2.7 billion market, which has grown 9% year over year as younger consumers seek global flavors.
- CEO Steve Cahillane vowed to spend $700 million boosting innovation and Marketing, which is up 35% year over year, while one bowl of Cheesy Ramen retails for $2.99.
- The product features no artificial flavors or dyes and contains 9 grams of protein per serving, while Kraft Heinz plans to expand the line with brick multipacks and cups.
- As Kraft Mac celebrates its 90th birthday, the brand is building on PowerMac's success, introduced Earlier this year, which is currently generating incremental sales for the brand.
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18 Articles
18 Articles
Kraft announces cheesy ramen hitting US shelves in early 2027
·New York, United States
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NBC Dallas-Fort WorthReposted by 
NBC Washington
NBC WashingtonKraft Mac & Cheese is getting into the ramen game
The cheesy, slurpable offerings are coming in early 2027.
·Fort Worth, United States
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Kraft Is Launching a New Mac and Cheese That’s Unlike Anything It’s Done Before
I didn’t think mac and cheese could get any better.Credit: Kraft/AllrecipesWhen you think of Kraft, I can almost guarantee one product comes to mind: the signature blue box of macaroni and cheese. While mac and cheese has become an icon for the brand, Kraft keeps churning out new iterations of the beloved pantry staple, from pizza- and apple pie-flavored pastas to trendy twists on the classic like the recently launched protein-packed Power Mac.N…
Coverage Details
Total News Sources18
Leaning Left4Leaning Right0Center12Last UpdatedBias Distribution75% Center
Bias Distribution
- 75% of the sources are Center
75% Center
L 25%
C 75%
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