KitKat Gets a New Break With OOH Campaign from Posterplan & GroupM

KitKat Gets a New Break With OOH Campaign from Posterplan & GroupM

The popular Nestlé owned brand KitKat has rolled out a new high-vis OOH campaign to promote its range of sharing bars. Out of Home media agency Posterplan Ireland and media agency GroupM collaborated on the new campaign. Eclipse Media as the production specialist for the  campaign, while Global is the media owner of the wrapped digital screens used in the campaign. At the heart of the campaign, three digital screens at Dublin’s busiest train sta…