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KitKat ad sparks complaints over alleged sexual connotations
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KitKat ad sparks complaints over alleged sexual connotations
A Nestlé outdoor advertisement for KitKat has been cleared after consumers raised concerns over allegedly sexual connotations of a phrase used in the campaign. The ad, part of KitKat’s recent ‘Rawdog Your Commute’ campaign, features a QR code linking to the brand’s ‘Phone Break’ game alongside the wording “No phone. Just break. Can you rawdog your commute?” It follows the viral ‘rawdogging’ trend, challenging Aussies to see how long they can go …
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