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KFC Thailand's ‘Best Value Meal’ campaign takes the nation by storm

Summary by Campaign Brief Asia
In response to rising living costs, KFC Thailand has launched a sensational new campaign, “The Best Value Meal You’ve Ever Had,” combining unbeatable value with memorable experiences both online and in-store. At the heart of the campaign is the all-new Colonel’s Secret Recipe Rice, available in the new Value Meal set starting at just 69 baht.
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Campaign Brief Asia broke the news in on Thursday, May 22, 2025.
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