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KFC Struggles to Stop Its Multi-Decade U.S. Slide - The Food Institute
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KFC Struggles to Stop Its Multi-Decade U.S. Slide - The Food Institute
Chicken is hot right now. Kentucky Fried Chicken, however, is not. As the Wall Street Journal noted recently, KFC, a key element of Yum! Brands, has posted declining domestic same-restaurant sales for six consecutive quarters now. Not long ago, the chain was the leading seller of fast-food chicken; it’s now in fourth place, with industry experts expecting it will be surpassed by Wingstop next year. KFC certainly can’t blame the category. Popeye’…
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