KFC Canada Gives Canadians a Break by Covering the Tax in Bold New Campaign From Courage

KFC Canada Gives Canadians a Break by Covering the Tax in Bold New Campaign from Courage

With no government-issued tax break in sight this season, KFC Canada is stepping in to help Canadians save—by covering the tax on the entire menu for online and app orders. The brand is reframing the offer with tongue firmly in cheek, positioning it as a chance to legally “commit tax evasion.” Developed in collaboration with its agency of record, Courage, the campaign blends humor, cultural relevance, and disruptive media to deliver savings in a…

KFC Canada Encourages Legal Tax Evasion

KFC Canada is offering menu savings through online and app orders, portraying the initiative as a chance to legally commit tax evasion. That's because Canada is not offering a GST tax break over the holidays. So, KFC Canada will cover the tax itself. A :30 from Courage features a shadowed Colonel with an altered voice