KERV’s Jay Wolff: We’re Only in the Third Inning of Shoppable TV – Beet.TV
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KERV’s Jay Wolff: We’re Only in the Third Inning of Shoppable TV – Beet.TV
CANNES – Shoppable television may still be in its early stages, but KERV Interactive is betting that automation and creative AI will accelerate its adoption across the advertising ecosystem. “We’re in the third inning of shoppable TV, but it’s coming,” Jay Wolff, CRO at ecommerce video platform KERV Interactive, told Beet.TV’s Andy Plesser at the Cannes Lions International Festival of Creativity. “We’re trying to do the same thing across the eco…
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