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Keano Returns Home in Rockshore’s League of Ireland Campaign
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Keano Returns Home in Rockshore’s League of Ireland Campaign
The Diageo-owned Rockshore has marked its sponsorship of the League of Ireland (LOI) with new campaign featuring Irish soccer legend Roy Keane. Created by The Tenth Man and directed by Declan Lowney, the new campaign includes a TV spot which brings Keane right back to where it all began, in his home county, Cork, and tells a story of the former Cobh Ramblers midfielder’s genuine connection with the League of Ireland and the people and fans that …
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