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Just Eat Confirms New Change for All Customers when Ordering a Takeaway

Customers can order food, groceries and other items through conversational WhatsApp messages, while final payment still takes place in the Just Eat app.

  • On October 1, Just Eat launched an AI-powered service allowing UK customers to place orders through WhatsApp using conversational messages instead of browsing menus.
  • Gerbig, chief corporate development officer at Just Eat Investor Relations, said: "As convenience becomes ever more important," the company seeks new ways to meet customers where they already are.
  • Unlike typical support-focused business chats, this "chat-to-basket" experience allows users to customize orders within WhatsApp, though final payment remains within the Just Eat app.
  • Following successful trials in Europe, including Spain and the Netherlands, the service now expands to UK customers. Just Eat's partners now include supermarkets, pharmacies, and retailers beyond traditional takeaways.
  • Customers can type requests like "find me the best burgers nearby" or "dinner for four people with vegetarian options" to receive personalized recommendations from the AI assistant.
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cotswoldjournal.co.ukcotswoldjournal.co.uk
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Just Eat confirms new change for all customers when ordering a takeaway

Just Eat has launched AI-powered WhatsApp ordering in the UK, letting customers order takeaways and groceries through chat, with payment in-app.

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retailtimes.co.uk broke the news on Thursday, October 1, 2026.
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