Back in April 2025, the US Department of Justice (DoJ) proudly proclaimed that it had prevailed in a landmark antitrust case against Google’s ad business. Yeah. Right.
You see, just last week, US District Judge Leonie M. Brinkema rejected the DoJ’s effort to force Google to sell its AdX ad exchange. What began as a major anti-monopoly victory has become a mouse-sized settlement.
Does any of this this sound familiar? It should. We’ve seen this s…
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