Google Warns Europe Search Revamp Will Lower Quality as Tech Giant Scrambles to Dodge EU Fines
Google says the overhaul removes helpful features and could cut direct-booking traffic by 30% for European businesses, Reuters reports.
- On Tuesday, Alphabet's Google rolled out significant changes to its search results in Europe to comply with the European Union's Digital Markets Act following a July regulatory ruling.
- The European Commission previously fined Google €460 million for displaying its own services more prominently in search results, demanding compliance within 60 days or face penalties up to 5% of worldwide turnover.
- Google warns these modifications will "degrade the user experience for Europeans," noting previous DMA-driven adjustments already caused a 30% drop in direct booking traffic for regional businesses.
- Platform modifications include removing real-time prices from search results; Google confirmed these changes remain localized to the European Union and will not affect users outside the bloc.
- This forced product shift follows heavy regulatory scrutiny, including an €890 million fine previously levied by the European Commission over search and app store preferences.
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Why Is Google Calling EU Search Overhaul Its Biggest Quality Drop Ever? | 📲 LatestLY
Google has warned that EU-mandated changes to its European search results could cause the biggest performance downgrade in its 29-year history. The overhaul follows a EUR 460 million fine under the Digital Markets Act, with Google claiming the new rules may reduce direct traffic to local businesses while favouring third-party aggregators. 📲 Why Is Google Calling EU Search Overhaul Its Biggest Quality Drop Ever?.
Google warns Europe search revamp will lower quality as tech giant scrambles to dodge EU fines
Google has cautioned that upcoming structural overhauls to its search engine across the European Union will result in a lower-quality experience for local users, as the tech giant rushes to adapt...
On Tuesday, Google introduced changes to the results of its online searches in Europe to meet the requirements of the EU antitrust authorities, a measure that, according to the company, will negatively affect the experience of users and increase costs for European companies, writes Reuters. These changes represent the biggest decline in the quality of service registered by the most popular engine ...
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