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John Ternus Takes Over as Apple's New CEO

The handoff gives Ternus an immediate test as Apple faces AI pressure and prepares a product launch expected to include new iPhones and a foldable model.

  • John Ternus will become Apple's CEO on September 1, 2026, succeeding Tim Cook, who will remain as executive chairman.
  • Under Tim Cook's 15-year leadership, Apple's market value increased from about $350 billion to over $4 trillion, with revenue reaching $416 billion in fiscal 2025.
  • Apple faces challenges in AI development, having lagged behind competitors, and Ternus is expected to lead a reshaped AI strategy.
  • Ternus will make his public CEO debut at Apple's September 9, 2026 event, presenting new innovations as he addresses AI competition.
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John Ternos begins to lead Abel back to Tim Cook at a crucial stage, spearheaded by the battle of artificial intelligence, the development of Serry and Apple's artificial intelligence, and the maintenance of the company's leadership in innovation.

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La Stampa broke the news in Turin, Italy on Sunday, August 30, 2026.
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