John Lewis Celebrates A Century Of Being ‘Never Knowingly Undersold’ With Typical Panache Via Saatchi & Saatchi

John Lewis Celebrates A Century Of Being ‘Never Knowingly Undersold’ With Typical Panache Via Saatchi & Saatchi

John Lewis ads are pretty much always worth watching. Though it must have been shot overseas as it's never that sunny in Britain.

John Lewis epic flags up 100 years (ish) of price pledge - DecisionMarketing

John Lewis is marking 100 years since its “Never Knowingly Undersold” promise was introduced in a new campaign, Tableau, designed to celebrate the role the brand plays in modern British life.  Devised by Saatchi & Saatchi, the campaign conveniently skirts over the years when the price pledge was dropped, to lead with a 100-second film which, shot at 100 frames a second aims to capture the 100 years of culture that John Lewis reckons it has shape…