John Lewis celebrates 100 years of Never Knowingly Undersold

John Lewis ad marks century of Never Knowingly Undersold

John Lewis has launched a multi-media campaign to mark 100 years since its “Never Knowingly Undersold” (NKU) promise was introduced in 1925. Dubbed “Tableau,” the ad was created by Saatchi & Saatchi and celebrates the “vibrant tapestry that makes up modern British life,” according to the retailer. Directed by Australian director Kim Gehrig, the single-shot film is set to a new version of ‘The Beat Goes On’ covered by musician Mike Skinner. The f…

John Lewis ad marks century of Never Knowingly Undersold - Retail Gazette

John Lewis has launched a multi-media campaign to mark 100 years since its “Never Knowingly Undersold” (NKU) promise was introduced in 1925. Dubbed “Tableau,” the ad was created by Saatchi & Saatchi and celebrates the “vibrant tapestry that makes up modern British life,” according to the retailer. Directed by Australian director Kim Gehrig, the single-shot film is set to a new version of ‘The Beat Goes On’ covered by musician Mike Skinner. The f…

John Lewis celebrates 100 years of Never Knowingly Undersold

Drapers John Lewis celebrates 100 years of Never Knowingly Undersold John Lewis is celebrating 100 years since it introduced its Never Knowingly Undersold promise in 1925 with the launch of a new campaign.The post John Lewis celebrates 100 years of Never Knowingly Undersold appeared first on Drapers.