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John Lewis ads named retail's most beloved Christmas campaigns

Summary by Retail Gazette
Quality Street’s 1992 ‘Magic Moments’ ad is the most popular Christmas campaign of all time, according to online bookmakers OLGB. The platform reviewed Google Search data to find the most beloved festive ad and the brands with the most popular marketing drive. OLGB found that Quality Street’s ad had racked up over 12,700 searches since 2021. In second place was John Lewis’ 2015 marketing drive, ‘The Man on the Moon’ with 7010 views. Taking the t…
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Retail Gazette broke the news in on Wednesday, November 26, 2025.
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