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Jenna Landi (Pinterest): "Including Positivity in a Campaign Can Generate +24% Sales" - The Media Leader

Summary by themedialeader.com
Jenna Landi, Global research leader at Pinterest, details the lessons of an unprecedented study conducted with MAGNA (IPG Mediabrands) on the business impact of positivity in advertising environments. The Media Leader: What led you to explore the link between positivity and advertising performance? Jenna Landi: This project was born from cross-cutting collaboration. We wanted to introduce new methodologies to measure something that is not always…
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themedialeader.comthemedialeader.com

Jenna Landi (Pinterest): "Including Positivity in a Campaign Can Generate +24% Sales" - The Media Leader

Jenna Landi, Global research leader at Pinterest, details the lessons of an unprecedented study conducted with MAGNA (IPG Mediabrands) on the business impact of positivity in advertising environments. The Media Leader: What led you to explore the link between positivity and advertising performance? Jenna Landi: This project was born from cross-cutting collaboration. We wanted to introduce new methodologies to measure something that is not always…

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themedialeader.com broke the news in on Thursday, May 22, 2025.
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