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JD Williams aims to shatter 'outdated' stereotypes in latest campaign - Marketing Beat

Summary by Marketing Beat
Fashion retailer JD Williams has unveiled a new campaign, celebrating the “rebellious spirit, energy, and effortless style” of midlife women. Titled ‘We See You’, the marketing drive was created in partnership with fashion guru Gok Wan and places the spotlight on the brand’s new collection, which features vibrant swimwear, chic tailoring and comfortable dresses. Gok Wan, JD Williams brand ambassador said: “Midlife is a time of rediscovery, and i…
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JD Williams aims to shatter 'outdated' stereotypes in latest campaign - Marketing Beat

Fashion retailer JD Williams has unveiled a new campaign, celebrating the “rebellious spirit, energy, and effortless style” of midlife women. Titled ‘We See You’, the marketing drive was created in partnership with fashion guru Gok Wan and places the spotlight on the brand’s new collection, which features vibrant swimwear, chic tailoring and comfortable dresses. Gok Wan, JD Williams brand ambassador said: “Midlife is a time of rediscovery, and i…

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Marketing Beat broke the news in on Friday, April 4, 2025.
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