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JCPenney parodies off-price retailers with wellness-themed campaign

The four-minute video and 15-second cutdowns use mantras, trust falls and primal screams to pitch JCPenney as a value destination.

Summary by RetailWit
Marisa Thalberg, chief customer and marketing officer at Catalyst Brands, details a Retail Rejuvenation Retreat that looks to change shopping habits.

3 Articles

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JCPenney Takes Aim at Off-Price Retail With a Satirical Wellness Retreat

JCPenney wants consumers to reconsider the meaning of a good deal as they head into the busy fall shopping season.

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Marketing DiveMarketing Dive
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RetailWitRetailWit
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JCPenney parodies off-price retailers with wellness-themed campaign

Marisa Thalberg, chief customer and marketing officer at Catalyst Brands, details a Retail Rejuvenation Retreat that looks to change shopping habits.

Read Full Article
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Marketing Dive broke the news on Monday, August 17, 2026.
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