3 Articles
3 Articles
Setting trends, not chasing them: JBL unveils its latest ‘First Doesn’t Follow’ campaign - adobo Magazine Online
JBL India launches its bold "First Doesn’t Follow" campaign, spotlighting the game-changing Smart Charging Case™ in the JBL Live Beam 3 and Tour Pro 3 — built for those who lead, not follow.
JBL’s ‘First Doesn’t Follow’ campaign listens to those who don’t fit the mould
New Delhi: JBL has launched a new brand campaign titled ‘First Doesn’t Follow’. The campaign focuses on people who break convention and set their own trends, a message the audio brand has chosen to spotlight through its latest product line and storytelling. The digital-first campaign, developed by Havas Creative India and Havas Media India, features two products: the JBL Live Beam 3 and the forthcoming JBL Tour Pro 3. Both include what the brand…
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