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ITV appoints new media agency in closed pitch process
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ITV appoints new media agency in closed pitch process
Broadcaster and media giant ITV has appointed EssenceMediacom as its media buying and planning agency at the conclusion of a closed pitch process, according to Campaign. The move sees the WPP-owned firm pick up the account that had been held by its disbanded sister agency EssenceMediacomX, which was dissolved last year. In light of this, ITV chose to undertake a closed process with EssenceMediacom overseen by MediaSense, with the pitch covering …
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