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It’s Time to Rethink Context and Transparency in Digital Advertising: Mobian CEO Jonah Goodhart – Beet.TV
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It’s Time to Rethink Context and Transparency in Digital Advertising: Mobian CEO Jonah Goodhart – Beet.TV
CANNES – As brands pour more money into digital advertising, the industry is facing a transparency crisis. Jonah Goodhart believes it’s time to fix it. The co-founder and chief executive of Mobian said true “contextual” advertising has been misunderstood. “As an industry, we’ve talked about contextual for years. I would argue it’s really been keywords, not contextual,” Goodhart said in this interview with Beet.TV contributor David Kaplan at the …
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