It’s time to prove retail media’s real impact - or risk losing budget

It’s time to prove retail media’s real impact - or risk losing budget

Retail media has quickly become one of the hottest conversations in marketing circles – and with good reason. As retail platforms scale, and first-party data becomes more powerful in a privacy-conscious world, brands have flocked to retail media with big expectations. But despite the hype, one critical question has lingered beneath the surface: how do we […]