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"It Won't Be a Human in the Loop. It'll Be Another AI Agent.": PubMatic's Rajeev Goel on Cutting Complexity and Handing Power Back to Publishers and Advertisers

PubMatic CEO Rajeev Goel discusses ad tech complexity, and how agentic buying could change who holds power in programmatic…

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"It Won't Be a Human in the Loop. It'll Be Another AI Agent.": PubMatic's Rajeev Goel on Cutting Complexity and Handing Power Back to Publishers and Advertisers

PubMatic CEO Rajeev Goel discusses ad tech complexity, and how agentic buying could change who holds power in programmatic…

2 hours ago

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exchangewire.com broke the news 2 hours ago on Tuesday, September 29, 2026.

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"It Won't Be a Human in the Loop. It'll Be Another AI Agent.": PubMatic's Rajeev Goel on Cutting Complexity and Handing Power Back to Publishers and Advertisers

1 Articles

1 Articles

"It Won't Be a Human in the Loop. It'll Be Another AI Agent.": PubMatic's Rajeev Goel on Cutting Complexity and Handing Power Back to Publishers and Advertisers

Coverage Details

Bias Distribution

Factuality

Ownership

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"It Won't Be a Human in the Loop. It'll Be Another AI Agent.": PubMatic's Rajeev Goel on Cutting Complexity and Handing Power Back to Publishers and Advertisers

1 Articles

1 Articles

"It Won't Be a Human in the Loop. It'll Be Another AI Agent.": PubMatic's Rajeev Goel on Cutting Complexity and Handing Power Back to Publishers and Advertisers

Coverage Details

Bias Distribution Too Big Arrow Icon

Factuality Info Icon

Ownership

More stories like this

Burnham says he will end pensions triple lock from 2030 to help fund national care service

Republicans Rebuke White House Taxpayer-Funded Trump Ads Ahead of Midterms

Judge Declares Mistrial in DC Council Member Trayon White's Bribery Case

40 people rescued and several missing after boat capsizes in waters west of Puerto Rico

Estonia Blames Russia for Arson Attack on Defense Company that Provides Vehicles to Ukraine

France’s public debt reaches 119% of GDP, highest since 1946

Similar News Topics

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More stories like this

Burnham says he will end pensions triple lock from 2030 to help fund national care service

Republicans Rebuke White House Taxpayer-Funded Trump Ads Ahead of Midterms

Judge Declares Mistrial in DC Council Member Trayon White's Bribery Case

40 people rescued and several missing after boat capsizes in waters west of Puerto Rico

Estonia Blames Russia for Arson Attack on Defense Company that Provides Vehicles to Ukraine

France’s public debt reaches 119% of GDP, highest since 1946

Bias Distribution

Factuality