Kakao Launches a 'Paid Membership' that Combines KakaTalk, Taxi, and Music
4 Articles
4 Articles
Kakao plans to launch a paid membership beta service next month that integrates KakaoTalk-based services from major affiliates. It provides various benefits such as taxis, emoticons, and content in the form of a subscription, and is interpreted as a strategic paving stone to maximize platform profitability in connection with the company split and re-listing to be carried out early next year.
Kakao is set to launch ‘Kakao Membership’ (tentative name) as early as next month. It appears the company plans to build an integrated membership ecosystem that combines services from major affiliates and external partners, based on KakaoTalk, which is used by 49 million monthly active users (MAU) in Korea. According to industry sources on the 2nd, Kakao
Kakao is preparing a paid membership service that links user benefits with major affiliate services such as taxis and shopping, mainly on KakaoTalk.
[Digital Daily Reporter Chae Seong-oh] Kakao plans to consolidate commerce, mobility, content, and payment services currently scattered across KakaoTalk into a single benefits system through an integrated membership. The underlying calculation is that if external services are also included in the membership in the future, it will accelerate the process of transforming KakaoTalk from a "conversational messenger" into a platform where daily consum…
Coverage Details
Bias Distribution
- 50% of the sources lean Left, 50% of the sources lean Right
Factuality
To view factuality data please Upgrade to Premium
