Irish consumers back brands that prioritise fairness and inclusion

Irish Consumers Prefer Brands that Embrace DEI According to Core Research

Finian Murphy, marketing director, Core. At a time when DEI initiatives are under threat in the USA and within some Amercan companies, new research shows that 68% of Irish people have said that they prefer to buy from brands that  “treat employees fairly and provide equal opportunities.” The research, which was undertaken by Core, gathered insights from 1,000 adults age 18 and over living in the Republic of Ireland, reveals a high level of conse…

Majority of people prefer to buy from 'fair' brands - Shelflife Magazine

Over two in three Irish people (68%) say they prefer to buy from brands that treat employees fairly and provide equal opportunities, according to new research on Diversity, Equity and Social Inclusion from Core, an Irish marketing communications agency. The research, which gathered insights from 1,000 adults age 18 and over living in the Republic of Ireland, revealed a high level of consensus across the Irish public when it comes to seven founda…

Irish consumers back brands that prioritise fairness and inclusion

New research from marketing communications agency Core highlights a powerful trend among Irish consumers behaviour: fairness and inclusion matter. In a nationally representative study of 1,000 adults across the Republic of Ireland, over two-thirds (68%) said they prefer to buy from brands that treat their employees fairly and offer equal opportunities. The findings reflect a deep-rooted set of shared values among the Irish public around fairness…