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Interview: Buymedia Surfs the AI Wave with Expansion Plans Ahead
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Interview: Buymedia Surfs the AI Wave with Expansion Plans Ahead
“With AI already making significant inroads into the advertising and media industry, one Irish company is banking on a big uptake in its services as advertisers start to look for new solutions, writes John McGee. In the cut-throat world of media buying, disruption is everywhere and with artificial intelligence now a key tool in day-to-day operations, it is facing its biggest period of upheaval since programmatic advertising. As AI rapidly disman…
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