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Instrument Adds Two Group Executive Creative Directors to Its Team

Summary by Roastbrief US
Instrument, a digital-first design agency creating brands, products, websites and campaigns for Google, Spotify and ServiceNow, today announced two new leadership additions: Terence Hobson as Group Executive Creative Director, Brand Studio and Yan Sze Li as Group Executive Creative Director, Product Studio.  Hobson joins from EA Sports, a division of Electronic Arts (EA), where he most recently served as Group Creative Director. Yan Sze joins fr…
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Roastbrief US broke the news on Tuesday, August 4, 2026.
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