Instacart unveils clean room solution in latest bid to CPG advertisers

Instacart unveils clean room solution in latest bid to CPG advertisers

Data Hub provides deeper insights into first-party grocery shopping data and customer behaviors, including lifetime value and repurchase frequency.

Instacart Debuts Data Hub, a Clean Room Offering for Enhanced Media Performance

New tool helps brands and agencies combine their data with Instacart’s first-party grocery signals to unlock deeper insights, build custom audiences for off-platform activation, and run tailored measurement SAN FRANCISCO and LAS VEGAS — At CES 2026, Instacart (Nasdaq: CART) unveiled Data Hub, its new clean room solution that gives consumer packaged goods (CPG) brands and their agency partners secure, privacy-safe access to Instacart’s rich first…