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Inside The Observer's Salt Path investigation: Legal hurdles, 'AI' book and putting new version of paper on the map

Summary by Press Gazette
The Observer’s Salt Path investigation put the “fresh approach” of the digital version of the 234-year-old newsbrand on the map under new owner Tortoise Media. Press Gazette understands that the investigation resulted in a significant uplift in print sales week on week and was a major traffic driver to the website – an important milestone less than three months after its takeover by Tortoise Media, when The Observer launched its own digital pres…

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Press Gazette broke the news in on Wednesday, July 23, 2025.
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