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Artificial Intelligence · LondonThe Observer’s Salt Path investigation put the “fresh approach” of the digital version of the 234-year-old newsbrand on the map under new owner Tortoise Media. Press Gazette understands that the investigation resulted in a significant uplift in print sales week on week and was a major traffic driver to the website – an important milestone less than three months after its takeover by Tortoise Media, when The Observer launched its own digital pres…See the Story
Inside The Observer's Salt Path investigation: Legal hurdles, 'AI' book and putting new version of paper on the map
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