Inside Starbucks’ Martech Transformation: How Data Drives Brand Loyalty

Inside Starbucks’ Martech Transformation: How Data Drives Brand Loyalty

Walk into a Starbucks today and you’ll see fewer people waiting in line and more grabbing drinks they ordered through the app. That’s not luck, it’s a clear shift. Starbucks took the warm, human ‘third place’ it built inside stores and rebuilt it online, one tap and one data point at a time. This move isn’t just about speed or tech upgrades. It’s about how Martech stopped being a support tool and became Starbucks’ main growth driver. What used t…