Inoxtag Formalizes Its Alliance with The North Face

Almost a year after finishing his ascent from Everest on May 21, 2024, Inoxtag climbed a new symbolic summit: on May 18, 2025, he became the first French content creator to be appointed official ambassador of The North Face. This collaboration, announced through a publication on his Instagram account for a period of two years, formalizes an implicit relationship until then. When he ascended Everest, however supported by several brands such as Ni…