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Innocent Drinks appoints new influencer agency
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Innocent Drinks appoints new influencer agency
PR and marketing agency PrettyGreen has been appointed by Innocent Drinks to deliver influencer campaigns on a project basis with a focus on product innovation. The move will see the London-based agency respond to a series of influencer briefs beginning with the launch of the ‘Spicy Content’ campaign, a “bait-and-switch play” on traditional teaser content promoting Innocent’s new Immunity Shot and Apple Cider Vinegar Gut Health Shot. Targeting a…
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