Initiative Promotes Paige Wheaton To National MD

Initiative promotes Paige Wheaton to national MD

Market leads in Sydney, Melbourne and Perth reporting to her.

Initiative promotes Paige Wheaton to National Managing Director role

Sydney. March 31, 2026 – Media agency Initiative has promoted Paige Wheaton to the role of National Managing Director, recognising her leadership impact, and reimagining its structure to meet the evolving needs of clients and the business. The appointment marks a strategic shift for the agency, with CEO Jo McAlister evolving Initiative’s leadership model to better support national alignment, operational excellence and continued client growth. In…