Industriales become first Cuban baseball team to wear a private sponsor logo
The deal with A Granel is meant to help cover equipment, fuel and meals as Cuba’s economic crisis strains the 16-team league.
- On Wednesday, Havana-based Industriales became the first team in the 65-year history of the National Baseball Series to display a private sponsor, wearing jerseys featuring the logo of Granel at Estadio Latinoamericano.
- Juan Reinaldo Pardo, president of the National Baseball Federation, confirmed that private sponsorship is now permitted under regulations approved last year, marking a shift away from amateurism.
- Industriales manager Guillermo Carmona called the initiative "a good idea," while fan Luisa noted the sponsorship provides essential equipment and logistics for the entire team amid hardship.
- Faced with a severe economic crisis in its fifth year and a United States blockade, the league split the season into East and West zones to reduce travel and fuel consumption.
- The worsening economic situation has prompted many athletes to leave Cuba for major teams abroad, underscoring why authorities are seeking new funding models to sustain the sport.
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Associated Press News
Industriales become first Cuban baseball team to wear a private sponsor logo
Cuba's flagship baseball team, Industriales, has debuted a jersey with a private sponsor's logo. This marks a significant shift in a country that long rejected professional sports and advertising.
Industriales debuted in the 65th National Series with the logo of A Granel, a private fuel company, in his T-shirts: an unprecedented fact in Cuban baseball.
The Havana-based baseball team Industriales is wearing a sponsor's logo on its jersey for the first time in the history of the Cuban league.
Industriales, Cuba's flagship baseball team, released a logo with a private sponsor on his shirt, an amazing novelty in a country that for decades rejected the professionalism, advertising and sponsorship of individuals in sport.
#Industries becomes the first team in the #Cuba National Baseball Series to have a private sponsor. Granel, a foreign capital mipyme, will support the whole.
The fuel marketer A bulk supports the whole of Havana in the National Series and the players receive uniforms with the company logo
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