Indian Influencer Governing Council launches Code of Standards for Brands to ensure ethical, transparent partnerships

Beyond the spreadsheet: Building influencer partnerships that actually matter

This article was originally published in early 2025 and was last updated on June 12, 2025. Tension: Many brands chase influencer relationships but never build real ones—the struggle isn’t outreach, it’s alignment. Noise: Social platforms amplify popularity metrics and niche jargon, obscuring what makes partnerships genuinely sustainable. Direct Message: The strongest influencer relationships are built less on brand fit and more on human reson…

Indian Influencer Governing Council launches Code of Standards for Brands to ensure ethical, transparent partnerships

The Indian Influencer Governing Council (IIGC) has announced the launch of its Code of Standards for Brands, a framework aimed at promoting ethical, transparent, and responsible brand partnerships in the fast-evolving influencer marketing ecosystem. The Code addresses critical areas such as mandatory transparency and disclosure of paid partnerships, gifted products, and affiliate links, and promotes […] The post Indian Influencer Governing Counc…

Indian Influencer Governing Council unveils Governance Framework and Taskforce for Brand Partnerships

Mumbai: In a landmark move aimed at elevating transparency, trust, and accountability in influencer marketing, the Indian Influencer Governing Council (IIGC) has officially introduced its Code of Standards for Brands, alongside the operational launch of the IIGC Taskforce. This initiative marks a significant step forward in regulating the fast-evolving digital content and influencer ecosystem in India. The newly unveiled Code of Standards provid…