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Independent agencies lead on client satisfaction versus holdco agencies
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Independent agencies lead on client satisfaction versus holdco agencies
London, 27th April 2026: Over half of clients working with independent agencies (54%) are considered Active Advocates – giving the highest satisfaction rating (9/10) – compared with just 2 in 5 agencies part of holding companies (39%), according to new global data, released today from Verity Relationship Intelligence (VerityRI), the consultancy behind The Relationship Rating (TRR), the recognised industry benchmark for measuring client satisf…
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