In Pictures: Pret A Manger makes ‘boldest lunchtime move yet’ with Super Plates campaign - Marketing Beat
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In Pictures: Pret A Manger makes ‘boldest lunchtime move yet’ with Super Plates campaign - Marketing Beat
Londoners formed an orderly queue this week as Pret A Manger held a two-day marketing event showcasing its premium range of “showstopping salads”. The food chain opened its first ever dedicated immersive pop-up experience at its store, at 141 Cheapside, in London, on Tuesday and Wednesday (15 and 16 July), giving away 1,000 free Super Plates over the two days. The company said the line went “all the way around the block” with customers waiting t…
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