A few weeks away from Cannes Lions 2026, the agencies are already starting to push their most promising dossiers. Among them, an idea from Ho Chi Minh-Ville attracts particular attention: "Coke Sticks", imagined by the teams of Ogilvy APAC for Coca-Cola. The principle is an almost disarming simplicity: turning the iconic silhouette of the bottle contour of Coca-Cola into a pair of sticks. A minimalist diversion, but thought to be a real tool of …
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A few weeks away from Cannes Lions 2026, the agencies are already starting to push their most promising dossiers. Among them, an idea from Ho Chi Minh-Ville attracts particular attention: "Coke Sticks", imagined by the teams of Ogilvy APAC for Coca-Cola. The principle is an almost disarming simplicity: turning the iconic silhouette of the bottle contour of Coca-Cola into a pair of sticks. A minimalist diversion, but thought to be a real tool of …