"In 10 Years, the Director of Creating a Big Brand Will No Longer Come From Fashion, but From Sport"

This interview is part of our special sports issue It inspires the world of luxury, it goes beyond the limits of its own ground to impose itself as a real lifestyle, it digitizes itself, politicizes itself and acts as a real strategic lever...In a few years, sport has become more than just an activity. While the sport industry seems to be constantly changing, François Bellanger, prospectivist and founder of Transit-City and Prospective Sport Lab…