Impulse launches first campaign in over a decade - Marketing Beat

Impulse relaunches ad after 10-year hiatus - Mobile Marketing Magazine

Impulse has unveiled its first major advertising campaign in more than 10 years, marking a bold relaunch of both the brand and its products under the new positioning: “Trust Your Impulse.” The campaign was created in partnership with creative agency Cream and production company Untold Fable. Led by Lioness star Ella Toone, the campaign reintroduces the iconic Impulse butterfly from the ’90s and ’00s- now brought to life as a character to refresh…

Impulse launches first campaign in over a decade - Marketing Beat

Fragrance brand Impulse has relaunched Impulse Butterfly with a new campaign fronted by Lioness player Ella Tonne. The campaign is the firm’s first in over ten years. It was crafted in collaboration with creative agency Cream and production company Untold Fable. It marks a full brand and product relaunch under new positioning, Trust Your Impulse. Adam Williams, brand Marketing Manager at Impulse UK, said: “This is a huge moment for Impulse as we…