Use of the term ‘we’re implementing AI’ is now ubiquitous across much of the corporate world. Increasingly, it is also becoming meaningless. Andy Jassy, president and CEO of Amazon, told staff in a memo in June 2025 that the company had more than 1,000 generative-AI projects under way and that the technology would shrink its corporate workforce within a few years. Arvind Krishna had put it more plainly six weeks earlier, telling the Wall Street …