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Ikrame El Bouayadi (Snapchat): "the Idea Is to Reaffirm Our Cultural Relevance to Advertisers" - the Media Leader Fr

Snapchat is relaunching in France a new wave of its campaign "Say it in a Snap", thought around a turning point: the beginning of the year and its "January Reset". The aim is to reaffirm the platform's place in the cultural uses of the Millennials and Gen Z, and to increase its visibility among advertisers and marketing professionals. In this third wave, Snapchat is staging daily conversations, inspired by the real exchanges between Snapchatters…
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Snapchat is relaunching in France a new wave of its campaign "Say it in a Snap", thought around a turning point: the beginning of the year and its "January Reset". The aim is to reaffirm the platform's place in the cultural uses of the Millennials and Gen Z, and to increase its visibility among advertisers and marketing professionals. In this third wave, Snapchat is staging daily conversations, inspired by the real exchanges between Snapchatters…

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themedialeader.com broke the news in on Thursday, January 8, 2026.
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