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IKEA Singapore and The Secret Little Agency turn its allen key into jewellery with ALLËNKI

Summary by Campaign Brief Asia
For decades, the IKEA allen key has lived a quiet, underappreciated life. It arrives with your furniture, does its job, and disappears into a drawer never to be seen again.
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Campaign Brief AsiaCampaign Brief Asia

IKEA Singapore and The Secret Little Agency turn its allen key into jewellery with ALLËNKI

For decades, the IKEA allen key has lived a quiet, underappreciated life. It arrives with your furniture, does its job, and disappears into a drawer never to be seen again.

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Campaign Brief Asia broke the news in on Wednesday, April 1, 2026.
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